Design & Illustration
Eng / Esp
Client: Rioja Wines
Agency: Agr Food Marketing
Creative Director: Jaime Pire
Art director: Mauro Hernández
Design and Illustration: Mauro Hernández
Rioja wines hired us to launch a campaign during fashion week in Zurich which wanted to promote Rioja Origin Denomination Wines as a high quality and exquisiteness product with a modern style.
Step one was to compare the grape, fruit and wine main ingredient, with a precious stone. The Rioja region is characterized by an excellent quality of grapes.
More value to the protagonist
We break off one grape, one precious
stone, and turned it into a diamond
Create different pieces to apply the protagonist
To do this we apply different graphic pieces
in places where fashion, culture and wine