Rioja Wines
Client: Rioja Wines
Agency: Agr Food Marketing
Creative Director: Jaime Pire
Art director: Mauro Hernández
Design and Illustration: Mauro Hernández
Description:
Rioja wines hired us to launch a campaign during fashion week in Zurich which wanted to promote Rioja Origin Denomination Wines as a high quality and exquisiteness product with a modern style.
Step 01.
The protagonist
Step one was to compare the grape, fruit and wine main ingredient, with a precious stone. The Rioja region is characterized by an excellent quality of grapes.
Step 02.
More value to the protagonist
We break off one grape, one precious
stone, and turned it into a diamond
Step 03.
Create different pieces to apply the protagonist
and slogans
To do this we apply different graphic pieces
in places where fashion, culture and wine
was present
