MAURO HERNÁNDEZ

Art & Design

Coca-Cola

Client: New Business / Coca-Cola
Design and Illustration

Client: Coca-Cola
Agency: La Escalera de Fumio
Creative Director: Daniel Mayor, Alejandro Gómez
Copywriter: Carmen Panero
Art director: Mauro Hernández
Design and Illustration: Mauro Hernández

Description:

The action was to obtain virtual seeds with Coca-Cola products.
Then through an App with a user profile, you could
decide what kind of seeds and where to plant them.
In summer fires devastated much of the forested
area of Spain and Coca-Cola would help repair
the damage through this action.

The slogan "we switched to green for a good cause"
was the starting point of the campaign.

Step 01.
Visual Impact

The first thing we did was choose a striking
green color and create a heart with treesthat
would strengthen the slogan. Show the Coca-Cola
logo with green background would be shocking.
The slogan "we switched to green for a good cause"
was the starting point of the campaign.






Step 02.
AD & Design

Then we apply the design to the products
through which you can get seeds and create different
advertising media.






Step 03.
Website / App

Then we design a website for this campaign
This web consists of content such as
videos, interviews, information about reforestation and
user profile where, manage your seeds.











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